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How to build a business development network?

July 18, 2019

Business Development is a process which is essential for increasing revenues, expanding the scale of your business and increasing profitability. These are ideas and activities aimed at creating a strategic network of individuals who can play a major role in the all round development of your venture.


Now let’s focus on how should one go about building their business development network. It is no easy task to call strangers or set-up meetings with them and especially difficult to build quality business relations with them.


Here a few basics to keep in mind at all times:

  1. Develop focus areas:
    When starting out with the process, you may try dipping your toes into all kinds of networking associations but this can’t last. Understand that who are the people specific to your sector and who else might be well connected. Your goal must be  to zoom in on a narrow yet helpful network of individuals.

  2. Respect those who have earned it:
    Every field has a few big-timers who have been in it since practically forever. These are the men and women whose opinion matters to everyone more than any set of facts ever could. Their vision and wisdom is limitless when it comes to their home turf and you should make sure that you have their backing.

  3. Do not get distracted:
    A conversation is only fruitful if both parties stay focused. Taking out your mobile phone at any point is strongly discouraged and even if it’s an urgent call or text, make sure you keep it short and apologize to the person standing in front of you for the interruption.

  4. Present your company through yourself:
    Know that the impression you create will be what the outsider thinks about your company. Every phone call and meeting should emulate the same values you are building your company upon so that they get an immediate sense of your company’s ethos.

Keeping these in mind is important when you start out with a venture. The team of CoKarya has always encouraged networking within its members and our doors are always open in case anyone needs advice on how to network in a correct manner. So do feel free to get in touch with us in case of any queries.

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