The aim of every entrepreneur is to get his venture noticed. This is what the marketing team tries to achieve. Over the years, marketing has become a very broad term with tens of avenues to get a message across. Depending on the target audience, businesses could opt for anything from traditional printables to online reach.
This said, it is believed that personal marketing is still the best avenue in the initial stages of a B2B business. The best way to do this is by building relationships with people who can help you grow your business as well as develop your own persona. These will be people who can help you land new clients through referrals, connect you to all kinds of vendors when needed and give you trustable advice on the basis of their own experience. But all of this does not come for nothing- you’ve got to be willing to do the same whenever you can!
Enabling personal networking is one of the strong suits of the coworking industry. Studies have revealed that over 64% coworkers credit the space they work from as an important source of new business. Working alongside others for hours on a daily basis creates an understanding which is hard to build otherwise. This leads to automatic generation of referrals from your coworkers.
Beyond this, spaces tend to organize meets and events over which coworkers can bond and pitch their ideas. Such marketing is low cost for the businesses and helps them create long term value in the form of branding and trust building.
At all of CoKarya’s spaces, we have created environments which encourage coworkers to bond with one another over a cup of tea. Beyond this, our team is always there to assist coworkers in finding the referrals they need!