The social media age is at its peak right now. Apps like WhatsApp and Instagram have managed to get billions of users in a period of a couple of years. Even in a country like India, where internet was a privilege just a decade ago, most of the country now has an online presence. Amongst all this, one particular app finally got the recognition it deserved. LinkedIn was founded in 2003 and recently grew its database to 200 countries with 610 million active users, with exponential growth ever since Microsoft took it over.
It is the social media platform of its kind. Allowing members to create profiles and connections to each other in an online social network which may represent real-world professional relationships. Over the years, this network has become a very effective medium for professionals – employers and employees alike.
Here are a few benefits of being active on LinkedIn:
Share your knowledge and establish a reputation:
LinkedIn gives you a platform to post articles on a wide variety of subjects. This way, you can share your knowledge on a certain topic and when your connects read it, they can gauge your understanding of the subject.
Learn new things and research businesses:
Just like you share posts, you can read what others are sharing. Go through the profiles of people who are experts in the field you want to learn about and connect with them. Knowledge is power and LinkedIn is a never ending source of it.
Showcase your resume:
LinkedIn is the perfect platform to list all your achievements and how they enhance your work aptitude. On top of this, LinkedIn profiles can be easily edited and sent as a replacement of your resume to prospective employers. This can be a much easier way to send across an updated resume when compared to a pen and paper version.
Join professional groups that include like‐minded people:
LinkedIn hosts thousands of online groups, enabling professionals to network within their respective niches.
Recruiters and Human Resources professionals are on LinkedIn:
People who are hiring are looking at your profile on LinkedIn. In fact, if you’re not on LinkedIn, it may lead them to speculate why. In case you are self employed, LinkedIn can be used to generate quality referrals which will be the stepping stone to the expansion of your venture.
At CoKarya, we want all our coworkers to maximize their potential. This is why we come up with blogs and tips like these so that readers can understand the importance of little things which they often ignore.